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Email Marketing

How SPF, DKIM, and DMARC Help Prevent Email Spoofing

Email is a critical component of modern communication, and it has become a primary target for cyber attackers. They often spoof email addresses to trick people into providing sensitive information or downloading malware. To prevent this, you need to implement three email security controls on your domain – SPF, DKIM, and DMARC. What are SPF, […]

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Email Marketing

Psychology of Community in Email Marketing: 4 Tips for Better Engagement

Email marketing has become an essential part of the marketing mix, with the number of active emails sent and received per day expected to surpass 376 billion by 2025. However, with so many emails vying for customers’ attention, it’s crucial to build a sense of community and emotional connection with your audience to stand out. […]