Crafting the perfect email can be a difficult task, no matter how much experience a digital marketer may have. It’s a skill that takes plenty of practice, and it also requires you to test out what your audience likes. As you learn about crafting effective emails in this reading, keep in mind that it may […]
Sending emails to your subscriber list too frequently can reflect poorly on your business–so how often do subscribers want to receive emails? In this reading, you’ll learn how to decide on the right email frequency for your business. Considerations when setting frequency In 2021, nearly 320 billion emails were sent worldwide daily. Since then, that […]
While emails can be an excellent marketing method, it’s essential to create content every audience can experience equally. This includes people with sensory disabilities, which affect one or more of a person’s senses. In this reading, you will learn about accessibility and explore some best practices for designing effective emails for all audiences, especially for […]
Writing marketing emails is something that takes a lot of practice and patience. You won’t learn every skill you need to be a professional writer, but you can use these tips to ensure you’re setting yourself up for success when crafting emails. Write to add value As a digital marketer, your goal is to convince […]
An email marketing strategy is a set of procedures that a marketer identifies and follows to achieve their desired marketing goals with email advertising. This reading provides an overview of the sections of an email marketing strategy. Please note that this reading is only an overview. Many of the sections will be explored in more […]
What are SWOT and PESTLE audits? Before you start building your subscriber list or sending emails, you will need to do some analyses to ensure your email marketing strategies are thoughtful, effective, and add value for your subscribers. SWOT and PESTLE can help you create a successful email marketing campaign. A SWOT audit identifies a […]
The end goal of an email marketing campaign is to achieve your business objectives and marketing goals. To do that, you need to create emails customers want to open, read, and engage with. One important way to run a successful campaign is to ensure that you’re conducting ethical email marketing. Ethical email marketing means creating […]
Consistently talk about your newsletters This may sound obvious, but it needs to be said. You have to tell people about your newsletter consistently. You may be a new entrepreneur or side hustler and not comfortable promoting yourself. It may feel awkward or scary to ask people to do something for you. The good news is you’re […]
What if you could use your other tools to capture email sign ups? Tools your audience already interacts with. It’d be like maaaaaaaagic, right? Well, the modern-day magic is integrations. You can automatically add new subscribers to your list by connecting an existing payment platform, form builder, CRM. Think about the tools you already use […]
Make It Easy for Your Subscribers to Sign Up Last post, we talk about Incentivize Your Audience; we created a reason why people should sign up for your newsletter. This week, let’s get you set up to start collecting them. If you make it easy for your audience to give you their email address, they’re […]