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Email Marketing

How Marketers Leverage Email to Boost Online Sales

Email marketing remains one of the most effective digital marketing strategies for boosting online sales. In this comprehensive guide, we’ll explore how entrepreneurs and marketers can optimize email campaigns to engage their target audience and drive conversions. Why Email Marketing is Crucial for Online Businesses There are several reasons why email marketing should be a […]

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Email Marketing

How SPF, DKIM, and DMARC Help Prevent Email Spoofing

Email is a critical component of modern communication, and it has become a primary target for cyber attackers. They often spoof email addresses to trick people into providing sensitive information or downloading malware. To prevent this, you need to implement three email security controls on your domain – SPF, DKIM, and DMARC. What are SPF, […]

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Email Marketing

Psychology of Community in Email Marketing: 4 Tips for Better Engagement

Email marketing has become an essential part of the marketing mix, with the number of active emails sent and received per day expected to surpass 376 billion by 2025. However, with so many emails vying for customers’ attention, it’s crucial to build a sense of community and emotional connection with your audience to stand out. […]

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Email Marketing

The Future of Email Marketing 2023

As a valuable subscriber to Email Marketing Asia , you already understand the importance of staying up-to-date with the latest email marketing trends. To help you stay on top of the game, here’s what’s hot and what’s not for email marketing in 2023. What’s Hot In Email Marketing 🔥: ✔ Personalization: Personalized emails are not only […]

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Email Marketing

How to Turn Black Friday Into Huge Profits for Your Business

The holidays are upon us, which means that some of the biggest shopping days of the year are right around the corner. Black Friday, Cyber Monday, and Small Business Saturday are all great opportunities for businesses to boost their sales and profits. But if you’re not prepared, these days can also be a big drain […]

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Email Marketing

Christmas Email Marketing Guide 2023

There’s no better time to shop during the holiday sales. It is during the holiday season that online sales increase. Christmas is a time when people go Gaga over shopping while also keeping their budget in check. It is possible for email marketers to increase their annual sales by using email marketing techniques.  You need […]

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Email Marketing Book Summaries

Your Brain at Work By David Rock Book Summary

Is your inbox bursting with emails, your calendar crammed with meetings, and your schedule full of deadlines? Do you feel like no matter how long or hard you work, you’re never able to get ahead and complete the important projects that require your attention? While some of these circumstances might be beyond your control, there are steps you […]

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Email Marketing

Benefit of Using Email Autoresponder

An email autoresponder is a powerful tool that can benefit your business in many ways. It can help you stay in touch with your customers, build relationships, and even increase sales. In this blog post, we’ll take a look at the different benefits of using an email autoresponder for your business. We’ll also cover some […]

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Email Marketing Book Summaries

Fanatical Prospecting by Jeb Blount Book Summary

Fanatical Prospecting, The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling by Jeb Blount Recommendation In sales, nothing is more important than prospecting. Yet many salespeople don’t prospect, because the process can be so painful. Now, help is at hand. Former sales superstar […]

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Email Marketing Book Summaries

The B2B Social Media Book by Kipp Bodnar Book Summary

The B2B Social Media Book, Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. Cohen Recommendation Business-to-business (B2B) firms should establish a platform in social media. Their outlets are perfect for enhancing two vital B2B building blocks: defining prospects and establishing relationships. Many […]