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Email Marketing

Tips on writing effective emails

Crafting the perfect email can be a difficult task, no matter how much experience a digital marketer may have. It’s a skill that takes plenty of practice, and it also requires you to test out what your audience likes. As you learn about crafting effective emails in this reading, keep in mind that it may take some time for you to become a master marketing email writer. If you feel like you’ve already got what it takes to write a great email, use this artifact to finetune your skill even more.

The purpose of your email

When you prepare to send emails to your subscribers, you’ll need to have a purpose. Ask yourself why you are sending an email in the first place. It could be to announce a new product launch, to educate your subscribers with relevant tips and tricks, to offer a discount code or announce a sale, or many other reasons. Make sure there is motivation behind every email. Doing so will allow you to create context for your email. If you know why you want to send an email, you’ll have an easier time deciding what to say in it.

The narrative in your email

Now that you know the importance of having a purpose behind your email, you can decide what the narrative should be like. If you aren’t well-versed in writing, storytelling, or marketing, that’s OK. You’ll want to think of emails from your readers’ perspective. Ask yourself, “what kind of narrative do my subscribers want to read?”

If you are sending an email to announce a product launch, you might want to tell the story of how the idea came to life. Who came up with the idea for the product? What motivated them to do it? How long did it take to create? What problem does the product solve? Consider adding all of these details in your email so that the reader is engaged with the narrative and they relate to it in some way.

If you aim to educate your readers with a weekly newsletter featuring tips, tricks, product uses, articles, and more, try to develop a theme for each week. This theme will give your email a general narrative. Use internal and external resources and links that fit into this theme so that the newsletter feels cohesive.

If you’re announcing a sale on your website, you might want to explain why there’s  a sale and how it will benefit them. Are you celebrating the company’s birthday or another holiday? Are you trying to sell inventory so you can bring new inventory in? Is it an end-of-the-season sale? Crafting a narrative about why you’re having a sale can help convert potential and loyal customers.

The tone of your email

The tone of your email will vary depending on the purpose and the narrative. As you reflect on your purpose and narrative, think about what tone aligns with them. The tone should always be courteous and helpful in some way, but you should feel free to add a few other qualities to it based on what your goal is.

Going back to previous examples, if you are announcing a new email launch, consider using a bright and enthusiastic tone, and include language that gets the reader excited.

For your weekly newsletter where you’re educating your readers and giving them tips and tricks, consider a professional and light tone. It might include authoritative language because you want to communicate that you are the expert on this topic.

If you’re announcing an upcoming sale or your brand’s birthday, maybe your tone is spunky and thankful—you might use language that shows your gratitude to your customers.

Pro tip: Reading your emails aloud will help you understand what your subscribers feel as they read your work, and it will help you decide if you like the tone you’re using.

Note: Regardless of your purpose and narrative, you’ll want to make sure the tone fits your brand voice so that your readers feel familiar and comfortable reading it.

Key takeaways

Determining the purpose, narrative, and tone of your email before you begin writing will help keep you on track as you write. As you are crafting your email, you should refer back to the purpose, narrative, and tone that you started with and make sure you are aligned with them.

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Email Marketing

Don’t Spam Your Subscriber

Sending emails to your subscriber list too frequently can reflect poorly on your business–so how often do subscribers want to receive emails? In this reading, you’ll learn how to decide on the right email frequency for your business.

Considerations when setting frequency

In 2021, nearly 320 billion emails were sent worldwide daily. Since then, that number has only increased. Ensuring your subscribers don’t feel overwhelmed or bombarded with emails is a big part of your email marketing strategy. You should set your email frequency with careful consideration. If you are sending emails to your subscribers’ inboxes every single day and they are trying to cut down on daily emails, they might unsubscribe.

When you evaluate how frequently you’ll send emails to your subscribers, think about the following questions:

  • How large is your subscriber list?Consider setting your frequency based on the parameters below:
    • Fewer than 500: Send an emailonce a month.
    • 500–10,000: Send an email once a week.
    • 10,000 or more: Send emails twice a week.
  • What purpose is this email serving? If you’re aiming to educate users on something—like a new product—you may only need to send one email.
  • What types of emails do you plan on sending? For instance, newsletters will be sent out more frequently than promotional emails about sales or discounts.
  • What types of content is in your emails? If you’re including nearly identical content in emails, maybe they don’t need to be sent more than once. If you are reminding people about a sale, you might want to send a couple emails—one when the sale starts and one when the sale is about to end.

Ask your audience

Depending on how you collect email addresses, there may be a way to get feedback from your subscribers immediately. For instance, when they sign up through a website prompt, you can include a quick survey asking how often they want to receive emails. Or, you can send a welcome email when they sign up that asks them for feedback. Additionally, if subscribers select “unsubscribe,” you can provide a survey that allows them to opt to receive emails less frequently (e.g., once a month, once a week, etc.). This can reduce the number of people who unsubscribe.

Key takeaways

When it comes to managing email frequency, the last thing you want to do is to overwhelm your subscribers because this may result in them never opening your emails or even unsubscribing from your list. Before you begin sending emails, consider your list size, what types of emails you’ll send, what content is in those emails, and what purpose your emails serve.

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Email Marketing

How To Create An Accessible Emails

While emails can be an excellent marketing method, it’s essential to create content every audience can experience equally. This includes people with sensory disabilities, which affect one or more of a person’s senses.

In this reading, you will learn about accessibility and explore some best practices for designing effective emails for all audiences, especially for individuals with a disability related to hearing, vision, or both.

Why is accessibility important?

The term accessibility refers to the design of products, devices, services, or environments for people with disabilities. Emails with poor accessible design may fail to convey auditory and visual information. For example, some emails you send might include videos with information spoken by a narrator or speaker. Including an option to show captions on the video screen or in a transcript helps ensure that people with auditory disabilities can understand the content. Captions or a transcript can also be helpful for any user in an environment where they cannot easily hear sound,such as on a loud, crowded bus or cafe, or play sound without disturbing others, such as in a library.

Inaccessible emails can be confusing or difficult for many with auditory and visual sensory disabilities to navigate. Consistently producing inaccessible emails can reflect negatively on a brand and may lead to a decrease in email open rate and click rate over time. This means lower engagement and a missed opportunity to gain revenue.

Assistive technology

People with disabilities may use assistive technologies to perform tasks that would otherwise be difficult or impossible for them. Some examples of assistive technologies include well-known inventions such as wheelchairs, which help people with mobility disabilities move around, and hearing aids, which enable or enhance people’s hearing.

There are lesser-known assistive technologies for text- and image-based digital media. Screen enlargement applications and screen readers are the most popular forms of assistive technology for accessing emails. A screen enlargement application helps users see content more easily by magnifying text and images on a computer or digital device screen. A screen reader is an application that converts text, buttons, images, and other screen elements into speech or Braille.

Screen readers can identify an email’s text content and any invisible code connected to the email’s elements like headers, images, or links. When the screen reader reads the invisible code aloud, it identifies the element type and the description the email’s creator added. For example, email creators can add invisible code to images called alternative text, or alt text. Alt text is a brief, written description of an image with the primary purpose of assisting individuals who are visually impaired. The alt text is not shown visually in the email, but is read aloud by a screen reader.In addition, structural elements such as headers provide screen reader users with information about the content hierarchy in the email.

Best practices for accessible email design

Accessible emails provide clarity and help readers navigate the email’s elements. The following best practices and considerations are categorized based on these elements.

Formating

  • Organize headings thoughtfully. Headers have invisible code called header tags. When a screen reader reads a header, it describes header size.
  • Avoid using all capital letters and excessive italicized or underlined text. This can be difficult for screen readers to process, which means that the information isn’t being communicated clearly.

Fonts

  • Text font size should be at least 14. Small fonts can be hard for individuals with low vision to read. Larger fonts help users identify characters and words more easily. For headings, consider adding bold or using a larger font.
  • Use simple fonts. Fonts without serifs, or decorative strokes that finish off the end of a letter’s stem, are called sans serif fonts. These fonts have a minimalistic style, often incorporate wider letter spacing,  and are easier for users to read. This is helpful for those with low vision or other types of visual processing disabilities such as dyslexia.
  • Be careful when using emojis. An emoji is a small, text-based illustration used in electronic messages and webpages. While they can be visually interesting, they may be difficult to understand and hard for low vision users to see. For this reason, avoid using emojis in subject lines and to represent important information.

Colors

  • Use contrasting colors for text and background colors. Having significant contrast between foreground and background colors helps users with low vision identify words. The most effective contrasting color pair is black text on a white background.
  • Don’t rely solely on colors to communicate meaning. Relying on specific text or image colors to deliver a message can be confusing to those who are color blind.

Images

  • Only use text in images if necessary. Relying on text in images as the sole method of conveying important information can be confusing to low vision users.
  • Include alt text for all images that are critical to your message. If an image is informative, actionable, or necessary for the user experience, include accurate alt text that describes the image.
  • Omit alt text for decorative images. Including alt text for decorative images such as logos, lifestyle images, and icons can be confusing for those using screen readers.

Links

  • Make the purpose of hyperlinked text clear. In hyperlinked text, vague statements like “Click here,” “Go,” and “Get started” make an email difficult to understand when using a screen reader. Instead, use actionable language. For example, hyperlinked text for an online retail store sale could read “Learn more about our sale” instead of “Click Here.”

Key takeaway

Considering best practices for accessibility is essential for designing emails that are useful to everyone. Be sure to always take time to verify that your email design follows accessibility principles. You can always check how accessible your emails are by testing them with the screen reader tool included with most computers under the accessibility tab or by using an online accessibility checker.

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Email Marketing

How To Craft A Catchy Newsletter Copy

Writing marketing emails is something that takes a lot of practice and patience. You won’t learn every skill you need to be a professional writer, but you can use these tips to ensure you’re setting yourself up for success when crafting emails.

Write to add value

As a digital marketer, your goal is to convince people to open, read, and click on the links in your marketing emails. To achieve this goal, write content they will want to engage with. Every email you send should add value to the subscriber in some way. Whether you’re introducing them to new products or services, making them laugh, or teaching them something new, each element in your emails needs to be thoughtful and intentional.

Subject line

A subject line is the first text recipients see after your name when an email reaches their inbox.The subject line is your subscribers’ first impression of the email, so it’s important to make it compelling.

When you write your subject line:

  • Keep it brief. Your subject line should be about 6-10 words total. If it’s too long, it may be cut off from being viewed entirely by your subscribers.
  • Pique readers’ curiosity. Write a subject line that makes readers interested in the content of your email. If you’re sending emails to a list of people who added items to their cart but abandoned it at some point during the checkout process, you might include a subject line like: “These items are too good to leave in your cart.”
  • If you’re offering something, be clear about it. Whether it’s an experience, a new piece of information, a discount, or something else, make sure subscribers know there is a benefit to opening your email.
  • Consider personalizing it. If you use an email marketing tool, you will have the capability to personalize emails by using first names. This is a great way for subscribers to feel like you’re talking to them specifically. Depending on which tool you use, the way you do this will be a little bit different, so read up on your specific tool.

Preview text

Preview text is another important aspect of your marketing emails. Preview text is next to an email’s subject line in the inbox and gives extra insight into what’s inside the email. It may be secondary to your subject line, but it’s still visible from readers’ inboxes; they see it before they click into your email. Your preview text tells readers exactly what to expect in opening the email.

When you write preview text:

  • Make sure to include the most important piece of information from your email. What is the main point you are attempting to communicate? That should be your preview text.
  • Make sure it aligns with what your subject line says. The subject line and preview text should work together to entice subscribers to open the email.
  • Sometimes, you may want to maintain a sense of mystery. Writing preview text that teases the content can be an effective way to get readers to open an email. Preview text  like: “The recipe you didn’t know you needed…” might be an effective way to make your subscribers curious about the contents of your email. Before you do this, think about your goals and objectives and whether this makes sense for your brand.
  • Keep it between 35-50 characters. Your preview text should be brief enough that your subscribers can read it quickly.

Body 

The email body is where most of your content will be. You can test out different approaches when it comes to your email body, because what is right for other companies may not be right for you.

When writing your body:

  • Maintain a second person perspective. This means you will always want to write your emails as though you are speaking to your subscribers. You want the email to seem personal and specifically crafted for your readers. Second person—also referred to as “you” language—helps create a sense that the writer is talking directly to you, the reader. This makes readers feel engaged and involved. A phrase like “Here’s a discount for you,” is more powerful than “Here’s a discount for our readers.”
  • When possible, break up blocks of text with white space. You don’t want your email to seem overwhelming to the reader, so be brief and include visual breaks in between your text.
  • Include a compelling call to action. Your readers are more likely to do what you ask of them if you ask them clearly. If you want them to buy an item, encourage them to do exactly that. Sometimes, emails will have several calls to action—especially in newsletters, where several products, services, or links are likely being shared.

Key takeaways

Writing compelling content is a huge part of email marketing, and it takes time to get it right. If you follow the tips provided here, you’ll have a much better chance at growing your open rates. When you craft a subject line, preview text, and email body, make sure to be thoughtful and intentional. Also, feel free to test different email copy to see what your audience responds to best.

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Email Marketing

Create an email marketing strategy

An email marketing strategy is a set of procedures that a marketer identifies and follows to achieve their desired marketing goals with email advertising. This reading provides an overview of the sections of an email marketing strategy.

Please note that this reading is only an overview. Many of the sections will be explored in more detail later in the course.

Build your email marketing strategy

There is no one way to create an email marketing strategy. You can record strategy on a paper using a writing utensil. Or, you can use a word processing application like Microsoft Word or Google Docs. Instead, it’s more important to include steps commonly found in other successful strategies. The sections of an email marketing strategy include:

  • Set your goals
  • Choose an email marketing provider
  • Build your email marketing subscriber list
  • Evaluate brand guidelines
  • Determine email frequency
  • Determine performance measuring methods

Let’s explore each of these steps one by one.

1. Set your goals

The first step of creating an email marketing strategy is defining your email goals. These goals are often in line with your business goals, meaning your emails will work to achieve the goals that you have for your business.

  • Some common goals include:
  • Increase brand visibility
  • Increase website traffic
  • Increase sales
  • Acquire new customers
  • Build relationships with existing customers
  • Increase brand loyalty and loyal customers

Defining your email marketing goal first will help guide you when choosing relevant email options in the upcoming strategy steps.

2. Choose an email marketing provider

An email marketing provider, or email marketing service, is a company that offers email marketing or bulk email services. Choosing the right email marketing provider can significantly impact the success of your email campaign. Some popular email marketing providers are:

  • Mailchimp
  • HubSpot
  • Salesforce
  • Constant Contact

When deciding which service is best for your brand, you will need to consider the following factors:

  • Cost
  • Deliverability
  • Reporting
  • Email list management
  • Template features

3. Build your email marketing subscriber list

Next, determine how you will build and maintain an engaged subscriber list. Building email lists is an ongoing process. To build an email list, you can:

  • Create a signup form on your website
  • Create an in-person sign up list
  • Share a signup form on social media

Once you create a signup list, you’ll be able to divide it into smaller groups based on criteria like interests, location, or purchase history, in a process known as segmentation. This will help you target specific groups for specific goals.

4. Evaluate brand guidelines

When a business wants to establish a distinctive brand identity, they often create a list of rules and standards that convey how their brand should be represented. These rules are the company’s brand guidelines and they apply to all content produced by the company, including emails.

In your email marketing strategy, identify specific brand guidelines that will be relevant to your email marketing campaigns. These guidelines can include the following:

  • Fonts
  • Colors
  • Layouts
  • Illustrations
  • Logos

If your email marketing service allows you to create templates for your emails, you can apply specific guideline details for all your brand’s outgoing emails for a consistent brand identity.

5. Determine email frequency

Stating how often your emails will be shared will help you plan out how often your emails will reach your subscribers. Later in the course, you will learn more about how to establish email frequency and how to create a schedule for sending emails.

6. Determine performance measuring methods

When you begin your email marketing campaigns, you’ll need to analyze the success of your campaigns. The tools you’ll use are based on your available resources. Most email marketing providers offer basic reporting that tracks essential metrics like how many of your emails were opened, unsubscribers, and click through rate (CTR). Some providers also monitor bounce rate, which is the percentage of emails that have not successfully reached recipients. You can also run a deliverability check that determines if your emails are getting to their intended recipients.

Be sure to state in your email marketing strategy which of these tools will be most effective for analyzing your campaign success. Also be sure to state when you plan to collect and evaluate these performance measuring methods.

Key takeaways

Outlining the steps and procedures of an email marketing strategy can help you develop a successful, organized, and well-thought email marketing campaign. These steps will guide you as you strive to create emails that achieve your marketing goals.

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Email Marketing

Conducting PESTLE and SWOT audits

What are SWOT and PESTLE audits?

Before you start building your subscriber list or sending emails, you will need to do some analyses to ensure your email marketing strategies are thoughtful, effective, and add value for your subscribers. SWOT and PESTLE can help you create a successful email marketing campaign.

  • A SWOT audit identifies a company’s strengths, weaknesses, opportunities, and threats.
  • A PESTLE audit identifies political, economic, social, technological, legal, and environmental factors that may affect your email marketing strategy.

You’ll want to conduct these audits before you craft your campaign, but it’s also a good idea to repeat these audits throughout the duration of your campaigns as well. You may want to conduct audits with team members to ensure nothing is left out. Start with a sheet of paper, a digital document like a Google Doc, or a whiteboard. Using header text, create a clear separation between each section so that your document or notes are very clear.

SWOT

As you start your audit, go through each part of the acronym and answer questions like:

Strengths:

  • What aspects of the company’s marketing resources make it stand out?
  • What is special about the marketing team? (examples: eye–catching design, innovative ideas, strong copywriting)
  • What things does your company excel at internally?

Weaknesses:

  • Where could your company and/or marketing team improve?
  • What aspects of your brand have you been neglecting?
  • What could you spend more time prioritizing?
  • What types of training are required to complete necessary tasks?
  • Where are you underperforming?

Opportunities:

  • What resources, events, or contacts, would help your team create a successful campaign?
  • What types of opportunities can you leverage to improve your process or results?

Threats:

  • What events, contacts, and opportunities could be harmful to your brand?
  • Do you have competitors?
  • Do you have the resources necessary to complete tasks?

After you’ve conducted your SWOT analysis, reflect on the results. What are your general thoughts or trends you identify in the results? What did you learn about your company? How can you use this information to create an effective campaign?

PESTLE

Following your SWOT analysis, focus on the external factors by conducting a PESTLE audit. Like you did with SWOT, conduct your audit with a team in a collaborative setting like in a shared note, Google document, a dry erase board, or something else that works best for your team. As you work your way through each part of the audit, ask yourself the following questions, as well as anything else that feels important to your company.

Political:

  • Have there been any recent changes in terms of governing bodies?
  • Is there political unrest in a country you just started shipping to?
  • Is there any new legislation that could impact your business?

Economic:

  • What is the current state of the local and international economies in areas that you serve?
  • What do people in various geographic locations prioritize spending money on?

Social:

  • What popular culture events have taken place in the locations you serve?
  • What are the education levels of potential customers?
  • What are the traditions and cultural norms of the people you serve?
  • How do people interact with one another in the regions you serve?

Technological

  • How is technology changing the way people consume?
  • How is technology changing the way people interact?
  • How has technology changed in the last 6 months? 1 year?

Legal

  • What are the regulations and laws in the regions your company serves?
  • How do the laws and regulations differ across regions?

Environmental

  • What does it mean to be a sustainable company?
  • How important is climate change to your potential customers?
  • Have there been recent natural disasters in regions you might serve?

Just as you reflected on the results of your SWOT audit, do the same for your PESTLE audit. When you’ve captured results from your SWOT and PESTLE audits, you can use them to create thoughtful, smart campaign strategies. The more research and brainstorming you do before the campaign, the more information you’ll have available to create a successful campaign.

Categories
Email Marketing

Writing an ethical email language

The end goal of an email marketing campaign is to achieve your business objectives and marketing goals. To do that, you need to create emails customers want to open, read, and engage with. One important way to run a successful campaign is to ensure that you’re conducting ethical email marketing. Ethical email marketing means creating strategies that bring true value to your audience, while maintaining the moral principles your business subscribes to. There are many considerations when writing emails in an ethical manner, but one is to choose your language carefully. This reading covers how to conduct ethical email marketing by using appropriate language.

Use ethical language

As an email marketer, the language you use affects how your communications are received—you never want to use language to scam or spam users. Emails that don’t follow ethical marketing language may be caught by spam filters, and that means they may never reach customer mailboxes. Even if they do get through, they may create negative feelings in readers, causing them to distrust your company and its tactics. This can put your brand’s voice and integrity at risk. If your words come off as manipulative, exaggerated, unethical, or desperate, your brand’s voice and integrity may be at risk.

Use trustworthy and honest language

Your subscribers should always feel like they can trust you. Using genuine language in your brand’s voice builds trust with your audience. Make a point to select phrasing that’s conversational and that makes your customers feel comfortable. Consider excluding words and phrases that are time-sensitive. A simple “10% off inside” will do more to entice readers than something like “URGENT: Act Now.”

Some examples of words that will be flagged by spam filters are:

  • Act now
  • Apply now
  • Urgent
  • Exclusive deal
  • Important information regarding
  • This won’t last

Be truthful about what you’re offering

Choose phrases and words that indicate exactly what the email offer is. If it’s an extra 50% off sale items, state that. Your audience doesn’t want to feel like you aren’t telling the whole story.

So if you’re using words that are very exaggerated, or hyperbolic, the emails may not even make it to your audience. And, if the emails do make it there, you don’t want to risk having them feel like they were tricked by you.

Some examples of hyperbolic phrases are:

  • Best offer ever
  • Fantastic deal
  • Free money
  • No catch
  • No fees

These are phrases you should generally avoid so that your customers don’t feel tricked or misled.

Use language that adds value

Use words that add value of some kind, so your audience has a reason to open and engage with your email. Your audience never wants to feel like you are begging them to open an email or make a purchase—that’s why it’s best to avoid desperate langage. Using a phrase like “we think you’ll like this” or “we made this with you in mind” reminds the readers that these emails are for them, and they should enjoy them.

Avoid phrases like:

  • Please read
  • We need your help
  • You need to see this

Key takeaways

Most people don’t intend to send spam emails, so when emails end up in spam folders, it can be frustrating. Save yourself that frustration by using trustworthy and honest language; being truthful with what you offer; and using language that adds value. And if you aren’t sure whether you are choosing the most ethical language, test some things out! Then, analyze your results to see what your audience responds well to.

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Email Marketing

Tell Everyone About Your List

Consistently talk about your newsletters

This may sound obvious, but it needs to be said. You have to tell people about your newsletter consistently.

You may be a new entrepreneur or side hustler and not comfortable promoting yourself. It may feel awkward or scary to ask people to do something for you.

The good news is you’re already offering value in exchange for an email address.

If you’re a little more seasoned, you may have forgotten about all of the beautiful incentives you’ve created for people to give you their email address.

Either way, you have to TELL people that about the awesome content you share in your newsletters and how to join in.

Here are 3 ways to let people know how to join your email list

1. Harness the power of social media

Using social media to grow your list is a no-brainer. But how exactly? Here are two quick ways. Preview what you’ll be covering in your upcoming newsletter on social media and let people know how they can get it in their inbox. Also, schedule at least one social post a month that highlights the value of your lead magnet. Pro Tip: Write out 2 or 3 posts to promote your lead magnet. Use one each month and repeat. Your social followers won’t even notice. Get more list building advice for your preferred social channel:

  • Twitter
  • YouTube
  • Instagram
  • Facebook

3. Tell everyone about your email list

Tell people about your newsletters, whether you’re at a networking event, speaking on a podcast, or talking to your friends.

It doesn’t have to be pushy. It can be as simple as “If you’re curious to learn more about X, I send emails about it.” or “If you’re wondering about X, I have a lead magnet that digs into that topic.”

This is especially important if you are speak a podcast, webinar, or similar event.

Not in front of your audience quite yet? Ask your friends and family to join to help you get started. They’ll jump at the chance to support you. Have a digital business card at the ready so you can sign up anyone you strike up a conversation with.

Run ads to your lead magnet

This is the quickest way to skyrocket your list growth. If you have the budget for ads, use them to build your list.

Whether they’re ads for Facebook, LinkedIn, Instagram, Google, or Pinterest depends on your specific business.

Start exploring where your audience hangs out online, get ads going to your lead magnet, and watch your list growth explode.

Your homework

Choose one of the following ideas and complete it by next week.

  1. Write one social media post about your lead magnet or a preview of your newsletter. Schedule it.
  2. Create a digital business card for your next speaking, networking or social event.
  3. Explore one platform to run ads to your lead magnet.

Well, this is the last challenge to grow your list. We had shared the 4 challenge on how to grow your list. 4 challenge as below:

  1. Incentivize Your Audience
  2. Make It Easy For Your Subscribers to Sign Up
  3. Integrate to Automate List Growth
  4. Tell Everyone About Your List
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Email Marketing

Integrate to Automate List Building

What if you could use your other tools to capture email sign ups?  Tools your audience already interacts with. It’d be like maaaaaaaagic, right? Well, the modern-day magic is integrations. You can automatically add new subscribers to your list by connecting an existing payment platform, form builder, CRM. Think about the tools you already use to communicate with your audience, leads, and customers. Do you use any of the following?

  • Call schedulers (Calendly, Acuity, etc.)
  • eCommerce platforms (Shopify, Woocommerce, Etsy, etc.)
  • Website builders (Wix, Squarespace, WordPress, etc.)
  • Shopping carts (Clickfunnels, Thrivecart, etc.)
  • Payments (Stripe, PayPal, etc.)
  • CRMs (GrooveApps, SugarCRM, Copper, etc.)

Setting up integrations is extremely easy and often only takes a few clicks. Then, you’ll be collecting subscribers in the background forever!

Your Homework

Make a list of the tools you use to communicate with your audience. Examples: call schedulers, ecommerce platforms, website builders, shopping carts, payments, CRMs.

Well, this is the third challenge to grow your list. We have 1 more to go. We will tell every one about your list in the next post.

  1. Incentivize Your Audience
  2. Make It Easy For Your Subscribers to Sign Up
  3. Integrate to Automate List Growth
  4. Tell Everyone About Your List
Categories
Email Marketing

Make it Easy For Your Subscribers to Sign Up

Make It Easy for Your Subscribers to Sign Up

Last post, we talk about Incentivize Your Audience; we created a reason why people should sign up for your newsletter. This week, let’s get you set up to start collecting them.

If you make it easy for your audience to give you their email address, they’re much more likely to do it.

That means having a few things in place:

  1. A sign up form to collect email addresses.
  2. A landing page with your form to share with your audience.
  3. A visible spot on your homepage to capture the attention of your site traffic.

Sign Up Forms

You’ll need a form for people to submit their email address.

Landing Pages

A landing page will help make it easy to share your sign up form. Plus, you’ll help focus your audience on completing your form.

It doesn’t have to be fancy. It just has to tell your subscribers what they’ll get out of signing up for your newsletter.

Home Page Placement

Don’t forget about your website’s home page. 

For most businesses, the home page gets the most traffic. Capitalize on that traffic by giving your sign up form some real estate.

Ideally, moving your sign up form close to the top of your home page will collect more email addresses. 

For best results, consider a pop-up form. Yes, a pop-up can work without being annoying. Start with delaying it for 20 seconds. That’s enough time for your website visitors to browse before they get the pop-up.

Well, this is the second challenge to grow your list, we have 2 more to go.

  1. Incentivize Your Audience
  2. Make It Easy For Your Subscribers to Sign Up
  3. Integrate to Automate List Growth
  4. Tell Everyone About Your List