Life Beyond Email: Chatbot Marketing, Whilst other channels are continuing to deliver diminishing returns, there’s a new medium for marketers to utilize to reach their customers: Chatbots By Matthew Barby Recommendation Chatbots, introduced just a few years ago, have already become familiar tools in customer service, and their capabilities and popularity are only increasing. Marketers […]
Email Marketing by the Numbers, How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level by Chris Baggott and Ali Sales Recommendation E-mail marketing, the electronic descendant of direct mail, has changed the way businesses communicate with customers. The problem is that many marketers misuse it. Enter Chris Baggott, […]
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Welcome Email Sequence Template
Day 0 – Welcome! Your free guide is inside! (Introduce yourself, your background, and deliver freebie) Hey there! My name is Lauren, and I’m so excited that you’re here! I first started this business because I was frustrated. I had this beautiful new German Shepherd puppy and I didn’t just want to train him on […]
Making a footprint in a highly competitive B2B marketing industry is a tough job. For many businesses, generating leads is of primary value in contrast to expanding revenue streams. B2B companies understand that PR and customer loyalty are essentially the basis of a successful B2B enterprise. But how exactly does one stay afloat in the […]
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Tips on writing effective emails
Crafting the perfect email can be a difficult task, no matter how much experience a digital marketer may have. It’s a skill that takes plenty of practice, and it also requires you to test out what your audience likes. As you learn about crafting effective emails in this reading, keep in mind that it may […]
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Don’t Spam Your Subscriber
Sending emails to your subscriber list too frequently can reflect poorly on your business–so how often do subscribers want to receive emails? In this reading, you’ll learn how to decide on the right email frequency for your business. Considerations when setting frequency In 2021, nearly 320 billion emails were sent worldwide daily. Since then, that […]
While emails can be an excellent marketing method, it’s essential to create content every audience can experience equally. This includes people with sensory disabilities, which affect one or more of a person’s senses. In this reading, you will learn about accessibility and explore some best practices for designing effective emails for all audiences, especially for […]
Writing marketing emails is something that takes a lot of practice and patience. You won’t learn every skill you need to be a professional writer, but you can use these tips to ensure you’re setting yourself up for success when crafting emails. Write to add value As a digital marketer, your goal is to convince […]
An email marketing strategy is a set of procedures that a marketer identifies and follows to achieve their desired marketing goals with email advertising. This reading provides an overview of the sections of an email marketing strategy. Please note that this reading is only an overview. Many of the sections will be explored in more […]
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Conducting PESTLE and SWOT audits
What are SWOT and PESTLE audits? Before you start building your subscriber list or sending emails, you will need to do some analyses to ensure your email marketing strategies are thoughtful, effective, and add value for your subscribers. SWOT and PESTLE can help you create a successful email marketing campaign. A SWOT audit identifies a […]