Make It Easy for Your Subscribers to Sign Up
Last post, we talk about Incentivize Your Audience; we created a reason why people should sign up for your newsletter. This week, let’s get you set up to start collecting them.
If you make it easy for your audience to give you their email address, they’re much more likely to do it.
That means having a few things in place:
- A sign up form to collect email addresses.
- A landing page with your form to share with your audience.
- A visible spot on your homepage to capture the attention of your site traffic.
Sign Up Forms
You’ll need a form for people to submit their email address.
A landing page will help make it easy to share your sign up form. Plus, you’ll help focus your audience on completing your form.
It doesn’t have to be fancy. It just has to tell your subscribers what they’ll get out of signing up for your newsletter.
Home Page Placement
Don’t forget about your website’s home page.
For most businesses, the home page gets the most traffic. Capitalize on that traffic by giving your sign up form some real estate.
Ideally, moving your sign up form close to the top of your home page will collect more email addresses.
For best results, consider a pop-up form. Yes, a pop-up can work without being annoying. Start with delaying it for 20 seconds. That’s enough time for your website visitors to browse before they get the pop-up.
Well, this is the second challenge to grow your list, we have 2 more to go.