Author: Email Marketing Asia

An email marketing strategy is a set of procedures that a marketer identifies and follows to achieve their desired marketing goals with email advertising. This reading provides an overview of the sections of an email marketing strategy. Please note that this reading is only an overview. Many of the sections will be explored in more […]

What are SWOT and PESTLE audits? Before you start building your subscriber list or sending emails, you will need to do some analyses to ensure your email marketing strategies are thoughtful, effective, and add value for your subscribers. SWOT and PESTLE can help you create a successful email marketing campaign. A SWOT audit identifies a […]

The end goal of an email marketing campaign is to achieve your business objectives and marketing goals. To do that, you need to create emails customers want to open, read, and engage with. One important way to run a successful campaign is to ensure that you’re conducting ethical email marketing. Ethical email marketing means creating […]

Consistently talk about your newsletters This may sound obvious, but it needs to be said. You have to tell people about your newsletter consistently. You may be a new entrepreneur or side hustler and not comfortable promoting yourself. It may feel awkward or scary to ask people to do something for you. The good news is you’re […]

What if you could use your other tools to capture email sign ups?  Tools your audience already interacts with. It’d be like maaaaaaaagic, right? Well, the modern-day magic is integrations. You can automatically add new subscribers to your list by connecting an existing payment platform, form builder, CRM. Think about the tools you already use […]

Make It Easy for Your Subscribers to Sign Up Last post, we talk about Incentivize Your Audience; we created a reason why people should sign up for your newsletter. This week, let’s get you set up to start collecting them. If you make it easy for your audience to give you their email address, they’re […]

People need to know WHY they should sign up for your newsletters. No, “Signup for our newsletter” isn’t enough. After all, you are asking your potential audience to take an action with you – give you their email address. What are you offering in return? You have to entice contacts to give you their contact information.  What […]

Using an email tracking service should be on the list of tools for any Internet marketer about to begin an email marketing campaign. An invaluable tool, it allows for better customization by determining which emails are getting the best responses. This saves time and wasted effort on promotions and incentives that aren’t working and allows […]

Managing a mailing list is an effective way to allow clients to receive regular updates, news, and promotions that may be happening with your business. While traditional lists have typically been very static (a set amount of people are sent a predefined e-mail), more recent advancements in targeting technology allow for customized lists to be […]

One of the most critical aspects of an e-mail campaign is the deliverability. Email marketing deliverability helps you determine if a campaign suffered performance issues due to the fact that e-mails were not read or delivered to people, or if the content itself was poor. For example, consider the following two case scenarios: campaign A […]