Fanatical Prospecting, The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling by Jeb Blount Recommendation In sales, nothing is more important than prospecting. Yet many salespeople don’t prospect, because the process can be so painful. Now, help is at hand. Former sales superstar […]
The B2B Social Media Book, Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. Cohen Recommendation Business-to-business (B2B) firms should establish a platform in social media. Their outlets are perfect for enhancing two vital B2B building blocks: defining prospects and establishing relationships. Many […]
How Email Became The Most Reviled Communication Experience Ever, Email wasn’t always a source of fear and loathing. What happened? And what can we do about it – really? by John Pavlus Recommendation Email, tech writer John Pavlus explains, tries to do too many things at once: People use it to manage projects, keep track […]
How to Cut Your Email Time in Half, Constantly checking your email is an addiction that’s destroying your productivity. Here’s how to break the habit, by Stephanie Vozza. Recommendation Fast Company contributor Stephanie Vozza offers five tips for managing emails so that you can significantly reduce the time you spend on emails. Keeping these tips in […]
Customer engagement specialist Étienne Garbugli shows you how to harness email to drive marketing, build a customer base and retain customers for any software-as-service (SaaS) business. Founder of Flagback, HireVoice and Highlights, Étienne Garbugli heads customer engagement at LANDR, a software-as-a-service (SaaS) platform for music-industry clients. He argues that, for a SaaS business, email can be your most effective marketing […]
Life Beyond Email: Chatbot Marketing, Whilst other channels are continuing to deliver diminishing returns, there’s a new medium for marketers to utilize to reach their customers: Chatbots By Matthew Barby Recommendation Chatbots, introduced just a few years ago, have already become familiar tools in customer service, and their capabilities and popularity are only increasing. Marketers […]
Email Marketing by the Numbers, How to Use the World’s Greatest Marketing Tool to Take Any Organization to the Next Level by Chris Baggott and Ali Sales Recommendation E-mail marketing, the electronic descendant of direct mail, has changed the way businesses communicate with customers. The problem is that many marketers misuse it. Enter Chris Baggott, […]
Day 0 – Welcome! Your free guide is inside! (Introduce yourself, your background, and deliver freebie) Hey there! My name is Lauren, and I’m so excited that you’re here! I first started this business because I was frustrated. I had this beautiful new German Shepherd puppy and I didn’t just want to train him on […]
Making a footprint in a highly competitive B2B marketing industry is a tough job. For many businesses, generating leads is of primary value in contrast to expanding revenue streams. B2B companies understand that PR and customer loyalty are essentially the basis of a successful B2B enterprise. But how exactly does one stay afloat in the […]
Crafting the perfect email can be a difficult task, no matter how much experience a digital marketer may have. It’s a skill that takes plenty of practice, and it also requires you to test out what your audience likes. As you learn about crafting effective emails in this reading, keep in mind that it may […]