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Email Marketing

Make it Easy For Your Subscribers to Sign Up

Make It Easy for Your Subscribers to Sign Up

Last post, we talk about Incentivize Your Audience; we created a reason why people should sign up for your newsletter. This week, let’s get you set up to start collecting them.

If you make it easy for your audience to give you their email address, they’re much more likely to do it.

That means having a few things in place:

  1. A sign up form to collect email addresses.
  2. A landing page with your form to share with your audience.
  3. A visible spot on your homepage to capture the attention of your site traffic.

Sign Up Forms

You’ll need a form for people to submit their email address.

Landing Pages

A landing page will help make it easy to share your sign up form. Plus, you’ll help focus your audience on completing your form.

It doesn’t have to be fancy. It just has to tell your subscribers what they’ll get out of signing up for your newsletter.

Home Page Placement

Don’t forget about your website’s home page. 

For most businesses, the home page gets the most traffic. Capitalize on that traffic by giving your sign up form some real estate.

Ideally, moving your sign up form close to the top of your home page will collect more email addresses. 

For best results, consider a pop-up form. Yes, a pop-up can work without being annoying. Start with delaying it for 20 seconds. That’s enough time for your website visitors to browse before they get the pop-up.

Well, this is the second challenge to grow your list, we have 2 more to go.

  1. Incentivize Your Audience
  2. Make It Easy For Your Subscribers to Sign Up
  3. Integrate to Automate List Growth
  4. Tell Everyone About Your List
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Email Marketing

Incentivize Your Audience

People need to know WHY they should sign up for your newsletters. No, “Signup for our newsletter” isn’t enough. After all, you are asking your potential audience to take an action with you – give you their email address. What are you offering in return? You have to entice contacts to give you their contact information. 

What does that look like?

  • Promise you’ll send exciting and useful emails
  • Exciting content that solves a customer’s problem (aka a lead magnet)

First, let’s focus on your signup form headline.

There are a million better headlines than  “Sign up for our newsletter.” Entice more signups by telling people the value your emails offer in their inbox. Think about the types of emails you’re sending. Will they include:

  • Discounts
  • Special Offers
  • Tips
  • Tricks
  • Inspiration
  • Jokes
  • Funny memes or GIFs

The goal here is to create FOMO (Fear Of Missing Out). To create your new headline, simply fill in the blank with the value you offer: “Sign up to receive __________ in your inbox.”  Hint: you can list up to three types of content they will enjoy in their inbox. Your Homework
Write (or rewrite) your newsletter signup headline and update it on your signup form. 

Take your email signup incentive to the next level: build a lead magnet

Want a high-powered way to attract your best subscribers? Offer them something in exchange for their email address. This is referred to as a lead magnet. (Get it? It’s a magnet. For leads! 😆) There are many types of lead magnets to choose from. Here are some examples:

  • A special offer like a discount code, free shipping, or free bonus gift.
  • Useful resources like a workbook, quiz, guide, printable or template.

The best part is that your lead magnet doesn’t have to be anything fancy or new. It just has to be relevant to your audience. To decide what your lead magnet should be, ask yourself:

  • What is the most common question you get from your audience?
  • What is your most popular content/offer?

If you need to build something new, create a guide around one of the most common questions you get from your audience. If you have a popular blog or social post, turn it into a lead magnet by offering it after someone signs up for your list.  Bam. You just created a lead magnet without doing extra work.

Well, this is the first challenge to grow your list, we have 3 more to go.

  1. Incentivize Your Audience
  2. Make It Easy For Your Subscribers to Sign Up
  3. Integrate to Automate List GrowthWeek
  4. Tell Everyone About Your List
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Email Marketing

Why Email Tracking Service Important?

Using an email tracking service should be on the list of tools for any Internet marketer about to begin an email marketing campaign. An invaluable tool, it allows for better customization by determining which emails are getting the best responses. This saves time and wasted effort on promotions and incentives that aren’t working and allows the affiliate to keep doing what does. This of course increases the marketer’s potential profits by making sure customers get what they want. Tracking emails also lets you know if they are simply ending up in the spam folder and ignored or actually reaching the recipient.

email tracking

The Benefits of Using an Email Tracking Service

When it comes to a successful marketing campaign, nothing helps better than fine tuning the newsletters, offerings, incentives, and products offered to target the subscribers on the opt-in list. After all if they aren’t getting any value, they will simply drop from the list and lost prospects equal lost profit. With an email tracking service you can see what percentage of the subscribers are opening the emails as well as which links are being followed the most.

Another benefit is the ability to see which email addresses on the list are dormant so that the list itself can be easily updated over the course of the campaign. This allows a marketer to always have up to date information about the customer base. With an email tracking service it’s also possible to see when emails are forwarded by a customer. With all of the available information it’s also easy to compare past results with the current campaign and to plan for greater success with future marketing strategies.

Avoid Misleading Marketing Statistics

When using email tracking software, marketers need to make sure they’re reading the statistics properly to get accurate feedback. One common mistake is thinking that a higher open and click through rate is the best result. This is misleading because it doesn’t accurately tell whether or not the links in the email were used. For example, a subscriber may read an email and click through to the site to get more information. If they don’t follow the call to action, such as downloading a free promotion, subscribing to the offered newsletter, or purchasing the item offered, the email still hasn’t done its job.
The best way for a marketer to get the most accurate statistics for a campaign is to combine email tracking service statistics with other tools. Altogether these tools become part of the affiliate’s personal arsenal for success. Each success builds on the past and leads to greater future profits as long as the marketer keeps accurate records and does good research into what works best.

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Email Marketing

Watch Business Thrive with a Successful Mailing List

Managing a mailing list is an effective way to allow clients to receive regular updates, news, and promotions that may be happening with your business. While traditional lists have typically been very static (a set amount of people are sent a predefined e-mail), more recent advancements in targeting technology allow for customized lists to be created and sent, which in turn allows for a great degree of flexibility and optimization to happen. It is important to remember that the hardest part of keeping a list is making sure that the underlying data you have with regards to the customers is sound. You must know what they want, and send out an e-mail at the precise time to meet their needs.

business meeting

Make Sure You Have Sound Data

Sound data means not just maintaining a database of e-mails. Gone are the days when a mailing list simply consisted of a collection of e-mails – now it is crucial to have an underlying set of data to which you can tailor your messages. Has this person re-registered for your program? Then send them the thank you update. If they haven’t, send the one that asks them to renew. These are examples of customizations that you can now make. As another example, if a person has spent $10,000 at your store, you may wish to offer them a special coupon that the person who has only spent $100 won’t receive.

Let People Unsubscribe – Sending Unsolicited Mail Only Hurts in the Long Run

It is also important that you allow people the ability to unsubscribe from being sent the e-mails. More and more, spam is becoming a big concern and companies must be vigilant to ensure that their campaigns both don’t get stuck in a spam filter and that they are not blacklisted as a spam place. Being blacklisted can make your mailing list moot as all the major spam filters will begin to automatically reject it – no matter how legitimate it may be. Take care to have professional and easy ways to unsubscribe from the list so that way your company won’t get a bad reputation.
These lists are crucial to ensure that people receive all the latest news and information regarding your company, however with great power comes great responsibility: make sure that you have a good set of targeted data so that the customers will find the e-mails informative, and also ensure that you take care with the list to ensure that they’re always deliverable to the e-mails you have on record. Following these simple thoughts will help you have a quality list that you can count on to succeed!

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Email Marketing

Why Email Marketing Deliverability Important?

One of the most critical aspects of an e-mail campaign is the deliverability. Email marketing deliverability helps you determine if a campaign suffered performance issues due to the fact that e-mails were not read or delivered to people, or if the content itself was poor. For example, consider the following two case scenarios: campaign A was sent to 10,000 people of which 5,000 never received the message and only 2,000 responded. Campaign B was sent to 10,000 people of which 9,000 received the message and 2,000 people responded. Which campaign performed better? Clearly campaign A did as 40% of the people who read the message responded compared with only 22% in campaign B.

post box

Email marketing deliverability can be gauged in a couple of ways. The most popular way by far is to use a service such as Aweber or Getresponse or MailingBoss. These services act like trackers for your message and let you know when it was read, who read it, what browser they used, etc. These services will let you precisely pinpoint the types of people who are likely to read your e-mails versus those that are not. The big benefit to these sites is the extraordinary level of detail that they provide, however, the small downside is that none of these services are totally infallible. Most of the time though they get a pretty accurate picture of what exactly is happening with your messages.

Another, less reliable way to gauge email marketing deliverability is to look at the logs on your server for bounce backs. The problem is that while this will show defunct e-mail addresses, it won’t address a broader issue that some people may actually receive the e-mail address but never read it or delete it (this is particularly common with old e-mail addresses that have now been abandoned). This is why one of the aforementioned services is particularly beneficial as it will let you see if a message that was successfully sent was ever actually read or not. That way you can get a clear picture of how many of the messages that were actually read generated a positive response.

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Email Marketing

Why Email Marketing Segmentation Important?

Email marketing is a new and modern way of marketing now that emails have become an important part of our day-to-day lives. Almost everyone has an email account somewhere, whether it’s with Hotmail, Yahoo or whoever else. We can browse emails through our smart phones, laptops and desktop computers (PC’s) and any email marketing messages they receive can be read directly from there. Although this is a very good way of marketing, we must remember that everyone has different likes and interests, so how exactly can we focus on this so the receiver of the marking email receives something of interest to them? Well, with email marketing segmentation we can do just that.

reading email

Email marketing segmentation allows you to control who receives what so that you can be sure they are receiving something of interest. But how do you know what their interests are? Well, it’s quite simple really, you can the likes of the purchase and browsing history on your site and from there you can get a better idea of what it is that they like and are interested in. Although this can be very time consuming, it’s definitely worthwhile and much better than just sending a single mass email out to say 300 people and only 10 of them are interested in what you’ve got to say. How much better would it be if all 300 were to read the email you’ve sent? Much better of course as this would improve your overall email click through rate and possibly your sales so keep reading for more details about email marketing segmentation.

Before sending out your marketing emails, try to gather as much information as you can about each individual user who you’re sending the email to. This is exactly what email marketing segmentation is all about. Some of the useful data you may be looking for includes purchase history, browsing history, their location, gender and age. Their location can be especially useful as different parts of the world have different trends and interests, so keep a good eye on this.

With email marketing segmentation, you have complete control over your email campaign list and will help you target more effectively than what you would with just a single mass email. It can help your profits and more importantly will help build trust between you and your clients. There is a variety of software packages which will allow you to quickly and efficiently analyze your entire segmentation database and compare against email addresses in your list so it can accurately send the right message to the right person. It may be worth your while to check these out by doing a web search if you haven’t already. Some are free too if you’re looking for a cheap solution!

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Email Marketing

Email Marketing Facts

In the USA, Email’s ROI in 2020 was $40.56 (US) for every dollar spent. Even though it has dropped last year, and is projected to drop in 2013, Email ROI is still by far the best ROI you can find.

email marketing fact

Email marketing is one of the least expensive marketing channels, and according to the DMA, a very high performer. Today, most email marketers are paying under a penny per email, but email marketing only claims a small fraction of the average marketing budget. Even though email marketing has become widespread, email marketers, on a wide scale, are still not leveraging the true potential such as advanced personalization, delivery monitoring and management, and integration with third-party systems.

When it comes to low-cost, high-reward marketing channels,
email has no rival. In fact, your goal should be to drive as much of your customer communications to email as possible, no matter what state the economy is in. Email gives you the ability to monitor customer interactions in real time and respond quickly to a need or customer concern. It is the ideal device for driving online revenue, managing loyalty programs, administering fast customer service, and more.

Remember, email is a permission-based medium. Marketers who “batch and blast” their customers with generic buy-it-now messages will certainly get results, but it is the marketers who send the smartest and most relevant email that will reap the greatest reward.

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Email Marketing

OmniStar Mailer Review 2021

Omnistar Mailer has been around for several years now and it has grown into a robust subscription manager and mailer, including most if not all, of the features you’d expect from the industrial strength self-hosted mailers.

From the uncluttered interface to the clean statistics and charts, Omnistar’s mailer is a serious contended to it’s more expensive siblings like Interspire’s Email Marketer.

OmniStar Mailer Review

Here’s a look atthe interface upon logging in below.

You can of course set up autoresponders such as a monthly newsletter or maybe an email based educational course. Autoresponders can be set to send on a daily, weekly or monthly basis via a scheduler.

I also noticed the import/export tool was functioning and allowed me to import a .CSV based list with little difficulty. I always check the import/export tools, as they often come in handy down the road.

The stats pages are very nice and clear to read – campaign statistics show the usual: opened, links clicked, bounces, subscriptions, etc.

I think my biggest surprise was that OmniStar Mailer included tools I’ve only seen in other much more expensive offerings, like Triggers (available with AWeber and Email Marketer). You can do a lot of tricks with triggers but they basically allow you to really sharpen a list into prospects based on events like, unsubscribing, or making a purchase.

Another function I did not see elsewhere was the ability to do custom searches of your data to dynamically generate a targeted list of a specific segment of your subscribers. For example you could build a list of everyone from New York that is over 35 years of age.

Rounding out the high-end bells and whistles were a very nice form builder, a spam checker tool to help sanitize your messages, and a nice split test campaign manager (see below).

One thing to keep in mind is that this is a self-hosted mailer and you will need to know at least the basics involved in hosting a PHP/mySQL application. The install was actually really simple, and took less than 10 minutes. Another thing to note is that the software is not encrypted, so you will be able to modify the code as you see fit.

All in all considering that Omnistar Mailer is quite comparable feature-wise to the other commercial grade mailers, I’d say the price point (currently at $287 one-time fee) is pretty fair. If you run some large lists over time hosting yourself could save you a lot of money over hosted solutions like AWeber and GetResponse.

Cost
  • $287 one-time fee – includes 12 months of upgrades + client license.
  • $587 one-time fee – includes 12 months of upgrades + 5 client licenses for resale.
  • $887 one-time fee – includes 12 months of upgrades + 10 client licenses for resale.

Check out current promotions on OmniStar Mailer.

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Email Marketing

Interspire Review 2021

A self hosted solution with nearly a decade of development, Interspire’s Email Marketer is a powerful robust solution for lists of any size, or complexity.  If you are serious about list management, timed autoresponders, and seemless newsletter mail outs, while being knowledgeable enough to host a solution yourself, this is the product for you.

Interspire Review

I first started using Email Marketer in 2007 when it was branded as SendStudio (and shortly after that Sendstudio NX). Since then it has come leaps and bounds to become a goliath of an internet marketing machine with features I’ve honestly only seen available here.

Check out Interspire’s Email Marketer for current promotions.

List management is simple and intuitive (see below).

As is managing your autoresponders:

Deliverability is important, and I liked how Email Marketer went one step further and provided a spam filter style tool for scanning me emails prior to sending. Your email is analyzed for known spam keywords and the spam report shows you exactly what should be changed, ensuring your email is delivered to as many subscribers as possible.

Statistics display all the key data points: Opened, unopened, bounced, links clicked, etc.

Complex split testing is another standout feature of Interspire’s tool. Quickly see which of your campaigns perform the best to refine your message. You’re not limited to simple A/B testing but can test unlimited variations in one test. I found this tools essential for refining my CPA campaigns.

Perhaps the coolest feature putting Email Marketer ahead of the competition is the use of triggers. With triggers you can automatically convert leads to opportunities when they open a specific email, remove inactive leads from your list or even send a follow up email when a particular link is clicked – automatically.

All in all, Email Marketer provides everything you could want to run any type of email campaign, especially in mass quantities. Too many features to mention so check below for our list of Pros/Cons.

Cons
  • Not cheap: $495 for an owned license
  • Setup and maintenance are easy, but the interface and tools take some getting used to
  • You’ll need to take care to make sure your server is whitelisted by other mail servers
Pros
  • No monthly or per email fees
  • Perpetual, lifetime license, with no ‘powered by’ messages in your emails
  • Powerful XML-based API
  • 100% unencrypted PHP code
  • Solicit and track feedback with easily created surveys or polls
  • Automatic Bounce Handling
  • CAPTCHA Form Support
Cost
    • 1 User License: $495.00
    • 5 User License: $749.00
    • 10 User License: $995.00
    • 20 User License: $1795.00

Check out Interspire’s Email Marketer for current promotions.

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Email Marketing

GetResponse Review 2021

GetResponse is a feature-rich and mature email marketing solution, fully scalable and very capable of handling small and very large lists (1 million+). For over 10 years now, it has provided regular feature updates, and expert support for creating and managing email and video marketing campaigns, newsletters, and autoresponders.

First let me say GetResponse only barely edges out AWeber for the overall winner of best autoresponder tool. They really are that close.

Getresponse Review

One thing that sets GetResponse apart from the pack is the use of media. If you want to insert PDF, videos, or audio, in your campaigns, this is the option for you. They have a Multimedia Studio, which lets you build up to 100MB of video email marketing files, right from your account. Think: high-impact customer testimonials, podcasts, product or event videos.

For social media integration I’d say GetResponse is also ahead of the pack with tools for instant Twitter and Facebook updates, both a great way to grow your list faster.

GetResponse is also no slouch with the standard and advanced features you’ll need for regular mailing work. Newsletter builder, autoresponders (scheduled), and over 300 well styled templates, are all at your disposal. In particular I found their tools for building forms and newsletters to be very easy to use with amazing results.

Another feature that I found very robust and useful were the advanced segmentation stuff for management of what data is being collected and how it is used. For instance, one thing it allows you to do is group email lists by customer activity, including open & click-behaviors.

Another killer feature is the GetResponse iPhone App which gives you instant access to your dashboard and key stats on your iPhone. It even allows you to import to your list from your Address Book on the phone. Very cool!

Back to the web, the GetResponse Email Analytics pages are equally impressive. Review your stats by product, date, domain, customer, and more. They did a great jobs with visuals like graphs graphs and you can get customized reports in your inbox daily. GetResponse also offers complete Google analytics integration and an API if you need more data.

GetResponse has a great video showing you some of the best features of the product (see below).

Check out the GetResponse promotion page for more info.

Cons
  • Similar price model to AWeber, see below.
  • Templates could be a bit lacking compared to AWeber.
Pros
  • Very intuitive and easy to use interface, even for beginners.
  • Solid support staff, knowledgeable articles, and videos to help you learn quickly.
  • Very fast and reliable mail servers with over 10 years of trust = very high deliverability rate.
  • Unlimited Autoresponders.
  • Message spam checking.
  • Selective broadcasting.
  • Regular activity reports via email.
Cost
  • 0 – 500 subscribers: $18/month or $177.12/year ($14.76/month)
  • 501 – 2,500 subscribers: $28/month
  • 2,501 – 5,000 subscribers: $45/month
  • 5,001 – 10,000 subscribers: $65/month
  • 10,001 – 25,000 subscribers: $145/month

Check out the GetResponse promotion page for more info.