People need to know WHY they should sign up for your newsletters. No, “Signup for our newsletter” isn’t enough. After all, you are asking your potential audience to take an action with you – give you their email address. What are you offering in return? You have to entice contacts to give you their contact information.
What does that look like?
- Promise you’ll send exciting and useful emails
- Exciting content that solves a customer’s problem (aka a lead magnet)
First, let’s focus on your signup form headline.
There are a million better headlines than “Sign up for our newsletter.” Entice more signups by telling people the value your emails offer in their inbox. Think about the types of emails you’re sending. Will they include:
- Special Offers
- Funny memes or GIFs
The goal here is to create FOMO (Fear Of Missing Out). To create your new headline, simply fill in the blank with the value you offer: “Sign up to receive __________ in your inbox.” Hint: you can list up to three types of content they will enjoy in their inbox. Your Homework
Write (or rewrite) your newsletter signup headline and update it on your signup form.
Take your email signup incentive to the next level: build a lead magnet
Want a high-powered way to attract your best subscribers? Offer them something in exchange for their email address. This is referred to as a lead magnet. (Get it? It’s a magnet. For leads! 😆) There are many types of lead magnets to choose from. Here are some examples:
- A special offer like a discount code, free shipping, or free bonus gift.
- Useful resources like a workbook, quiz, guide, printable or template.
The best part is that your lead magnet doesn’t have to be anything fancy or new. It just has to be relevant to your audience. To decide what your lead magnet should be, ask yourself:
- What is the most common question you get from your audience?
- What is your most popular content/offer?
If you need to build something new, create a guide around one of the most common questions you get from your audience. If you have a popular blog or social post, turn it into a lead magnet by offering it after someone signs up for your list. Bam. You just created a lead magnet without doing extra work.
Well, this is the first challenge to grow your list, we have 3 more to go.